Why Dogs & Cats…

I’ve spent 15+ years as a creative leader — and 8 of those years I’ve spent in the greatest category on earth: pet. I got here because I’m obsessed with my own animals and loved the idea of working for them, and I stay because the work actually matters.
Pet parents are not casual consumers. They’re ride-or-die. They read ingredient labels. They have opinions about kibble. They will spend an embarrassing amount of money on a birthday cake for a little gremlin who would also happily eat a roach. I am these people. I get these people. And I build brands for these people.
I speak dog. I speak cat. I know the lingo, the culture, the memes, the grief, the joy, and everything in between.
My job is to help pet parents connect with brands that make their bond stronger and help their animal live a long life full of joy.
I do that with brand strategy, creative direction, and storytelling that’s actually fun to experience.
Based in New York City. Deeply, unapologetically a dog AND cat person.
→ Let’s talk.
woodie@woodiemoon.com