I’m Woodie Moon, a creative director and brand leader who builds personality-driven pet brands that people love. Currently at Stella & Chewy’s, I’ve led national brand refreshes, retail launches, and multi-channel campaigns that drove growth across 300+ SKUs. Previously, I directed creative at BarkBox and Cat Person, turning everything from chicken pâté to tug toys into stories that resonated with millions of pet parents.

My work blends strategy and imagination, taking complex products and distilling them into brands with clarity, heart, and cultural relevance. I help teams find focus, create personality-rich identities, and deliver work that drives real business results.