So Good, It’s Wild
Freeze-dried raw food does more than fuel your lil’ predator. It helps them live a full, healthy life so you get more meals, more zoomies, and more cuddles together.
Liz Coyle, Art Director | Megan Timmler, Designer | Andrea Rose, Copywriter | Emma Fishman, Photographer | October Donoghue, PM | 2D Creative, Production
Brought on as Creative Director to modernize a 20-year-old brand, launch DTC, and grow e-comm on Amazon and Chewy. Helped translate the founder’s story into a broader brand voice with warmth and personality. Rebuilt digital touchpoints — from product pages to campaigns — and tackled the challenge of making freeze-dried raw both craveable and easy to understand.
